VISION

Here at Agrosel, we breed and market tasty, healthy and productive vegetable varieties. We offer to the people a healthy hobby, and to the professional growers the guarantee of high yields. Through continuous research, we develop improved varieties adapted to climatic conditions in Romania.

MISSION

Our mission is to preserve the traditional Romanian varieties trough conservative research, and the continuous creation of new varieties through creative research. Our aim is to be the most appropriate and cost-effective choice for the consumer and partners: amateur gardeners, professional growers, distributors and retailers.

Investing in research

With over 15 years of experience in processing, breeding and marketing of vegetable and flower seeds, AGROSEL is the leading company on the hobby segment in Romania.

Constantly innovating

Our mission is maintaining both traditional varieties in Romania through conservative research and continuous creation of new varieties and hybrids through creative research.

Leadership and long term partnerships

Over the years we have grown with our partners. Some of the relationships with our distributors reaches back over 15 years, to the beginning our companies existence.

AGROSEL is your seed specialist, standing beside our customers for over 15 years. We supply the Romanian farmer with high quality seeds. We offer traditional and improved varieties using modern breeding techniques and seed processing.

AGROSEL is the seed expert. So far we have over 100 new varieties and hybrids in the EU database of registered plant varieties. These are perfectly adapted to the climate and soil conditions, and their profitability is reinforced by hundreds of professional growers.

AGROSEL invests in research and technology. Seeds are tested in our RENAR accredited laboratory. Seed quality (germination, humidity, purity) is controlled using the latest technologies and experienced specialists.
We proud ourselves on improving and the registration of the first hybrid peppers in Romania, tested and launched in 2015.
Seed processing and packing is done by numeric dosing in the most modern production platform in Romania.

AGROSEL rely on people. We invest in professional people to create products and provide quality services for our customers. You can rely on the Agrosel team for full service, value-added advice, professional support and promptness in everrything we do for our customers and partners.

AGROSEL is the best choice for growers who wish maintain the taste, color and texture of traditional Romanian agricultural products. Also they benefit from the technology integrated in our new varieties that guarantee high productivity and quality.

VISION

Here at Agrosel, we breed and market tasty, healthy and productive vegetable varieties. We offer to the people a healthy hobby, and to the professional growers the guarantee of high yields. Through continuous research, we develop improved varieties adapted to climatic conditions in Romania.

MISSION
Our mission is to preserve the traditional Romanian varieties trough conservative research, and the continuous creation of new varieties through creative research. Our aim is to be the most appropriate and cost-effective choice for the consumer and partners: amateur gardeners, professional growers, distributors and retailers.

OUR VALUES

RESPECT

  • respect employees and encourage performance
  • respect our business partners through transparency
  • we are committed to our customers and we believe in fair competition

FLEXIBILITY

  • we are flexible, dynamic and adaptable.
  • we avoid patterns, encouraging initiative and creativity.

 

OPENED TO NEW, CONSTANT LEARNING, DEVELOPMENT AND CONTINUOUS IMPROVEMENT.

  • we are always connected to the inovations in the industry.
  • we continuously improve.

 

 

WORK ETHIC

  • we are guided by ethical principles in compliance with national and European legislation

SOCIAL RESPONSIBILITY

  • we support local communities in many areas related to healthy lifestyle, educating the younger generations in this spirit.
COMPANY HISTORY

AGROSEL Ltd. was established in 1998. Since the beginning, through the marketing of seeds with high biological and cultural value, the company aims to contribute to the recovery of the vegetable sector in Romania.

Today, we have over 15 years experience in processing, breeding and marketing of vegetable, flowers seeds aimed at amateur gardners as well as professional growers. Agrosel is the market leader on the hobby segment in Romania.

Our mission is to preserve traditional Romanian, Hungarian and Bulgarian varieties through conservative breeding, and the continuous creation of new varieties. As a result of sustained investment, Agrosel has the most modern and efficient platform in the Romanian seed industry, expanding over 50.000 square meters, in Campia Turzii.

Agrosel is the only domestic manufacturer of vegetable seed which has all the necessary equipment and technology for disinfecting, calibration, treatment and numerical dosage of seeds.

Given the potential of the professional products segment, in 2004 we have initiated the breeding of new varieties for the professional market.

Varieties are bred for the agro-climatic conditions of Romania, this way they are addapted to the growing conditions of the farmers. In all these years, around 100 varieties have been bred,pattented and registered in the EU database of registered plant varieties.

 

AGROSEL has its own laboratory for quality control, where germination tests, humidity, purity levels are tested as well as the health of the seeds are verified. The high quality of the seeds is guaranteed through thee checkpoints: field inspections, laboratory tests, and postcontrol. AGROSEL meets the legislative requirements on the European Union.